March 11, 2016 MediaStruction

Media Trends To Watch This Week

Here are the items from the perpetually evolving advertising world that caught our eye this week…


Check Out ‘Underground
I don’t think it’s just our imagination that TV content, while fragmented across many channels and platforms, just keeps getting better. Check out WGN America’s new show, “Underground,” about slavery in Georgia right before the Civil War. It’s getting great reviews, breaking stereotypes. Had you ever even heard of WGN America before? 
Didn’t See That Coming
Facebook is in talks to stream Thursday night NFL games, and, they’re talking about it happening next year. Besides all the fun to be had with the community interactivity Facebook would bring to the experience, democratizing communication between athlete and viewer, this would be just the beginning of Facebook as a kick-butt content provider. Think streaming content from Hollywood celebs, musicians etc. And think another end to television as the Boomer Generation knows it. And while we’re on the subject of Facebook creating the world’s most powerfully sticky ecosystem, it’s ramping up its direct-response game. Now comes a video ad unit, with in-unit call-to-action button, an awesome solution – all the branding benefits of video, combined with an easy, one-click response for consumers. 
The Google Artist Team Needs A Reality Show
This week’s Google Doodle on Clara Rockmore and the musical instrument, the theramin, which was a precurser to the electronic synthesizer, made musical education simple and fun. It’s truly a sublime, museum-worthy execution.
So Long, Most Interesting Man in the World
And, in case you have always had nagging hesitation about the efficacy of advertising, then explain how a fairly mediocre beer from Mexico became the US’s fastest growing beer brand.  
The Internet of Lawsuits
If you think the battle between the government and Apple over hacking into a terrorist’s phone is legal quicksand, try to survey the legal landscape post “internet of things.” You’ve got a situation where, for example, Hitachi, who makes toasters, is installing smart computers into toasters to track things like user preference. Hitachi manufactures planned obsolescence toasters and knows burnt toast about data security. What could possibly go wrong? 


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