We have made Media Mix Modeling (MMM) approachable to mid-size brands who eager to better measure ROI. With our advanced modeling, marketers transition advertising from an expense to an investment.
Media Mix Modeling is a method of quantifying media’s contribution to KPIs, whether the media happens offline or online or whether the KPI happens offline or online. Without media mix modeling, marketers risk disproportionate credit given to the last touchpoint. If the KPI happens offline – for example, a sales transaction in a brick and mortar location – then the attribution can get lost.
Lift vs. Investment
Cost per Incremental Sale
Point of Diminishing Return
Media Spend Scenarios