Advertising, Advertising ROI, Artificial Intelligence, Data, Digital Media, Media, Media Agency, Media Buying, Media Planning, MEDIABUYING, Mobile devices, OTT, Streaming tv, Television, TV THINGS TO KNOW IN MEDIA – June 21, 2019 Adobe Building Program to Fight Fake Videos This week Adobe debuted its Artificial Intelligence tool to detect Photoshopped faces. Last… MediaStruction No Comments
ABM, Advertising, Advertising ROI, Attribution, B2B, Data, Digital Media, Media, Media Agency, Media Buying, OOH, Out of Home Media, Social Media, Television, TV 26 Oct 2018 THINGS TO KNOW IN MEDIA – October 26, 2018 The Big Screen is Millennials' "Good Screen" We've seen research that says advertising on the big screen in the living… MediaStruction No Comments
Advertising, Advertising ROI, Branding, Data, Digital Media, Media Agency, Media Buying, Media Mix Modeling, Media Planning, MEDIABUYING, Social Media 19 Oct 2018 THINGS TO KNOW IN MEDIA – Oct. 19, 2018 Facebook 3D Photos Facebook lauched a cool little 3D photo feature, and it looks terrific. Viewers can scroll, pan and… MediaStruction No Comments
Advertising, Cable Television, Cable TV, Connected TV, Data, Digital Media, Marketing, Media, Media Buying, Media Planning, MEDIABUYING, OTT, Over The Top TV, Quora, Social Media, Television, TV, YouTube THINGS TO KNOW IN MEDIA – Sept. 21, 2018 Quora - The Introvert of Social Media Platforms I'm kinda obsessed with the power of Quora as a social media… MediaStruction No Comments
Advertising, Data, Digital Media, Marketing, Media, Media Buying, Media Planning, MEDIABUYING 04 May 2018 THINGS TO KNOW IN MEDIA – May 4, 2018 Reach, Frequency or Intensity? The Association of National Advertisers has an interesting piece this week on a new metric - intensity. The… MediaStruction No Comments
Advertising, Artificial Intelligence, Data, Digital Media, Marketing, Media, Media Planning, MEDIABUYING, Social Media, Television 13 Dec 2017 THINGS TO KNOW IN MEDIA – December 8, 2017 Facebook's Facial Recognition We, consumers, can all admit that we've traded privacy for convenience. When we use a mobile map… MediaStruction No Comments
Advertising, Data, Digital Media, Media, Media Planning, MEDIABUYING, Snapchat, Social Media, YouTube 13 Dec 2017 THINGS TO KNOW IN MEDIA – December 1, 2017 FCC Has Been Busy The FCC has been busy rolling back media regulations over the last week. First, it eliminated cross-ownership… MediaStruction No Comments
Advertising, Artificial Intelligence, Data, Digital Media, Marketing, Media, Media Planning, MEDIABUYING, Social Media HAPPY ACCIDENTS – November 24, 2017 It's a week to be thankful. For me, one of life's little pleasures is a happy accident. As example, last… MediaStruction No Comments
Advertising, Data, Digital Media, Marketing, Media, MEDIABUYING THINGS TO KNOW IN MEDIA THIS WEEK – November 17, 2017 Engineers for Media Innovation I'm a huge fan of the MIT Media Lab. The contributors are an amazing consortium of… MediaStruction No Comments
Advertising, Artificial Intelligence, Data, Digital Media, Marketing, Media, MEDIABUYING, Television 13 Nov 2017 THINGS TO KNOW IN MEDIA – November 10, 2017 Westworld Meets Blade Runner Influencer marketers will tell you that celebrities move product. Of course, just ask E-Trade and LensCrafters,… MediaStruction No Comments
