Advertising, Digital Media, Facebook, Google, Media Agency, Media Buying, Media Planning, MEDIABUYING, Social Media, TV Things To Know In Media This Week: December 20, 2019 Facebook Buys First Ever Super Bowl Spot Facebook will run its first ever Super Bowl spot and it's sparing no… MediaStruction No Comments
Advertising, Advertising ROI, Branding, Digital Media, KPI, Media Buying, Media Planning, MEDIABUYING THINGS TO KNOW IN MEDIA – Nov. 8, 2019 Nielsen Splits In Two This week the media ratings powerhouse Nielsen Media Company, a virtual monopoly, decided to split into… MediaStruction No Comments
Advertising, Branding, Digital Media, Media, Media Agency, Media Buying, Media Mix Modeling, Media Planning, MEDIABUYING, Mobile devices THINGS TO KNOW IN MEDIA THIS WEEK: November 8, 2019 Nielsen Splits In Two This week the media ratings powerhouse Nielsen Media Company, a virtual monopoly, decided to split into… MediaStruction No Comments
Advertising, Cable TV, Marketing, Media, Media Agency, Media Buying, Media Planning, MEDIABUYING, Mobile devices, Television, TV 30 Aug 2019 THINGS TO KNOW IN MEDIA THIS WEEK: August 30, 2019 Annoying Free Vacations If there's one thing both sides of the aisle can agree upon, it's that robocalls are super… MediaStruction No Comments
Advertising, Advertising ROI, Artificial Intelligence, Data, Digital Media, Media, Media Agency, Media Buying, Media Planning, MEDIABUYING, Mobile devices, OTT, Streaming tv, Television, TV THINGS TO KNOW IN MEDIA – June 21, 2019 Adobe Building Program to Fight Fake Videos This week Adobe debuted its Artificial Intelligence tool to detect Photoshopped faces. Last… MediaStruction No Comments
Advertising, Advertising ROI, Branding, Data, Digital Media, Media Agency, Media Buying, Media Mix Modeling, Media Planning, MEDIABUYING, Social Media 19 Oct 2018 THINGS TO KNOW IN MEDIA – Oct. 19, 2018 Facebook 3D Photos Facebook lauched a cool little 3D photo feature, and it looks terrific. Viewers can scroll, pan and… MediaStruction No Comments
Advertising, Cable Television, Cable TV, Connected TV, Data, Digital Media, Marketing, Media, Media Buying, Media Planning, MEDIABUYING, OTT, Over The Top TV, Quora, Social Media, Television, TV, YouTube THINGS TO KNOW IN MEDIA – Sept. 21, 2018 Quora - The Introvert of Social Media Platforms I'm kinda obsessed with the power of Quora as a social media… MediaStruction No Comments
Advertising, Connected TV, Media, Media Buying, Media Planning, MEDIABUYING, OTT, Over The Top TV, Television, TV 18 May 2018 THINGS TO KNOW IN MEDIA THIS WEEK – May 18, 2018 Connected TV versus Over The Top TV Sometimes I find myself humming old tunes with substituted lyrics. This week it's MediaStruction No Comments
Advertising, Data, Digital Media, Marketing, Media, Media Buying, Media Planning, MEDIABUYING 04 May 2018 THINGS TO KNOW IN MEDIA – May 4, 2018 Reach, Frequency or Intensity? The Association of National Advertisers has an interesting piece this week on a new metric - intensity. The… MediaStruction No Comments
Advertising, Cable Television, Cable TV, Digital Media, Media Buying, Media Planning, MEDIABUYING, Mobile devices, Radio, Streaming Radio, Television, TV THINGS TO KNOW IN MEDIA – March 2, 2018 Business of Media - Spotify Spotify, the radio streaming service appealing to Millennials, filed for its IPO this week. What made… MediaStruction No Comments
