Advertising, Branding, Digital Media, Media, Media Agency, Media Buying, Media Mix Modeling, Media Planning, MEDIABUYING, Mobile devices THINGS TO KNOW IN MEDIA THIS WEEK: November 8, 2019 Nielsen Splits In Two This week the media ratings powerhouse Nielsen Media Company, a virtual monopoly, decided to split into… MediaStruction No Comments
Advertising, Cable TV, Marketing, Media, Media Agency, Media Buying, Media Planning, MEDIABUYING, Mobile devices, Television, TV 30 Aug 2019 THINGS TO KNOW IN MEDIA THIS WEEK: August 30, 2019 Annoying Free Vacations If there's one thing both sides of the aisle can agree upon, it's that robocalls are super… MediaStruction No Comments
Advertising, Advertising ROI, Artificial Intelligence, Data, Digital Media, Media, Media Agency, Media Buying, Media Planning, MEDIABUYING, Mobile devices, OTT, Streaming tv, Television, TV THINGS TO KNOW IN MEDIA – June 21, 2019 Adobe Building Program to Fight Fake Videos This week Adobe debuted its Artificial Intelligence tool to detect Photoshopped faces. Last… MediaStruction No Comments
ABM, Advertising, Advertising ROI, Attribution, B2B, Data, Digital Media, Media, Media Agency, Media Buying, OOH, Out of Home Media, Social Media, Television, TV 26 Oct 2018 THINGS TO KNOW IN MEDIA – October 26, 2018 The Big Screen is Millennials' "Good Screen" We've seen research that says advertising on the big screen in the living… MediaStruction No Comments
Advertising, Cable Television, Cable TV, Connected TV, Data, Digital Media, Marketing, Media, Media Buying, Media Planning, MEDIABUYING, OTT, Over The Top TV, Quora, Social Media, Television, TV, YouTube THINGS TO KNOW IN MEDIA – Sept. 21, 2018 Quora - The Introvert of Social Media Platforms I'm kinda obsessed with the power of Quora as a social media… MediaStruction No Comments
Advertising, Connected TV, Media, Media Buying, Media Planning, MEDIABUYING, OTT, Over The Top TV, Television, TV 18 May 2018 THINGS TO KNOW IN MEDIA THIS WEEK – May 18, 2018 Connected TV versus Over The Top TV Sometimes I find myself humming old tunes with substituted lyrics. This week it's MediaStruction No Comments
Advertising, Data, Digital Media, Marketing, Media, Media Buying, Media Planning, MEDIABUYING 04 May 2018 THINGS TO KNOW IN MEDIA – May 4, 2018 Reach, Frequency or Intensity? The Association of National Advertisers has an interesting piece this week on a new metric - intensity. The… MediaStruction No Comments
Advertising, B2B, Digital Media, Gen Z, Marketing, Media, Media Planning, MEDIABUYING THINGS TO KNOW IN MEDIA THIS WEEK – FEB. 23, 2018 Gen Z Looking More Like Yuppies - Want to Own Stuff Unlike Millennials, content with a share economy, research out… MediaStruction No Comments
Advertising, Digital Media, Media, Media Planning, MEDIABUYING, Snapchat, Social Media, Television 09 Feb 2018 THINGS TO KNOW IN MEDIA – FEB. 9, 2018 Olympics & Snapchat - Check It Out Tomorrow It's the perfect solution for the digital generation, which often follows sports in social-media… MediaStruction No Comments
Advertising, Digital Media, Marketing, Media, Media Planning, MEDIABUYING, News THINGS TO KNOW IN MEDIA – January 12, 2018 Mobile Threat This week the concern over children's mobile phone addiction went past parents asking kids to put the phone… MediaStruction No Comments
