Nielsen Splits In Two This week the media ratings powerhouse Nielsen Media Company, a virtual monopoly, decided to split into…
THINGS TO KNOW IN MEDIA THIS WEEK: August 30, 2019
Annoying Free Vacations If there's one thing both sides of the aisle can agree upon, it's that robocalls are super…
THINGS TO KNOW IN MEDIA – June 21, 2019
Adobe Building Program to Fight Fake Videos This week Adobe debuted its Artificial Intelligence tool to detect Photoshopped faces. Last…
THINGS TO KNOW IN MEDIA – October 26, 2018
The Big Screen is Millennials' "Good Screen" We've seen research that says advertising on the big screen in the living…
THINGS TO KNOW IN MEDIA – Sept. 21, 2018
Quora - The Introvert of Social Media Platforms I'm kinda obsessed with the power of Quora as a social media…
THINGS TO KNOW IN MEDIA THIS WEEK – May 18, 2018
Connected TV versus Over The Top TV Sometimes I find myself humming old tunes with substituted lyrics. This week it's
THINGS TO KNOW IN MEDIA – May 4, 2018
Reach, Frequency or Intensity? The Association of National Advertisers has an interesting piece this week on a new metric - intensity. The…
THINGS TO KNOW IN MEDIA THIS WEEK – FEB. 23, 2018
Gen Z Looking More Like Yuppies - Want to Own Stuff Unlike Millennials, content with a share economy, research out…
THINGS TO KNOW IN MEDIA – FEB. 9, 2018
Olympics & Snapchat - Check It Out Tomorrow It's the perfect solution for the digital generation, which often follows sports in social-media…
THINGS TO KNOW IN MEDIA – January 12, 2018
Mobile Threat This week the concern over children's mobile phone addiction went past parents asking kids to put the phone…