Mediastruction has developed a proprietary strategic planning process, Media OmniVu™. We start with a solid base of consumer insights to reveal how your customers engage with media, including emerging opportunities. We analyze historic data, through advanced attribution modeling, to reveal inefficiencies in previous media strategies. From there Mediastruction is able to optimize your media plan and forecast results. With the efficiencies, we can engage in experimentation to trial nascent channels. The experimentation is folded back into the analytics, creating a virtuous cycle of research-model-optimize-trial.