Captivate, the company responsible for the screens you see in most office elevators, just purchased Wall Street Journal network, the screens you sometimes see in office lobbies. This positions Captivate as the “go-to” outlet for reaching office workers.
The hottest thing in advertising isn’t social and it isn’t technology. It’s content creation, which can be shared via social or technology. GE is “leaning in” on native advertising and here is one brilliant activation of its role as content provider, in this instance via traditional media, with social extensions.
Great advice on how to take advantage of Facebook’s new premium video unit. Like native advertising, the secret is rewarding consumers with great content.
Amazon unveils the long-rumored living room TV solution. It’s another step closer to consumers’ need for a la carte viewing, in opposition to cable’s bundles packages. But for marketers, it presents another real opportunity. It uses technology that could allow “TV” advertising to be targeted to an individual home. Marry that with Amazon’s predictive intelligence, and marketers will shortly have a powerful tool.