April 11, 2014 MediaStruction

Media Trends To Watch This Week

Here are the items from the perpetually evolving advertising world that caught our eye this week….

Hmmm. Interesting. In this age of banner blindness, a study by Deutsche Bank shows Twitter users don’t think of promoted tweets as ads. Marketers should take advantage of this while it lasts.

 

So you know how we’ve talked about the non-social, “social” media? And how the relative anonymity of online communities sometimes encourages mean-spiritedness? Well, it’s a week late, but NPR created an interesting April Fool’s “prank” where they researched how many people comment on stories, without actually reading the story. Busted! Check it out here.

 

Twitter is going to be launching a whole bunch of new ad units over the next six months. Considering the beating social media took in the stock market last week, it’s good Twitter has its game on.

 

It’s spring and that means baseball. Here’s an interesting look at the cume of various home teams on their flagship radio stations on opening day.

 

Which social media sites drive the most engaged visitors? Click here to find out.

 

Speaking of social media, Facebook is revamping its right-hand rail ad units. With more space and fewer ads, we bet these perform much better.

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