April 18, 2014 MediaStruction

Media Trends to Watch This Week

Here are the items from the perpetually evolving advertising world that caught our eye this week….
Segmenting target audiences along racial and ethnic lines will be nearly impossible in the future. We’re talking “Blackanese” and “Korgentinian.” WSJ reports that 15% of new marriages in 2010 were between individuals of different races. National Geographic puts together a group of photos to show what we’ll look like by 2050.

 

Perhaps online video hasn’t yet caught up to TV’s reach. But if you’re looking at valuable audience segments, like 18-34 year olds, that’s a whole different story. And with continued time shifting and content fragmentation, we encourage our clients to consider at least adding online video in reach discussions.

 

Amazon planning to release holographic smartphone in time for holidays this year. We love this, but our college kids are going to HATE the lack of anonymity. “Is that a party in your dorm?”

 

Oh, boy. Poor US Airways. As one of my colleagues said, the Most Obscene Tweet Ever is taking “private” air travel to a whole new level. Interestingly, the airline decided not to reprimand the staffer, since it was a true accident. Wonder if the spotlight actually heightened awareness? Pardon the pun.

Interesting information from Adobe regarding mobile users. Over 30% of online readers are mobile only, completely skipping desktop. Download free report here.

 

And yet…Forrester Research is pretty bearish on mobile advertising’s efficacy. In its latest report, it does try to suggest some ways to make mobile work. Read about it here.
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