May 23, 2014 MediaStruction

Media Trends To Watch This Week

Smiling young man working on laptop computer at home
Here are the items from the perpetually evolving advertising world that caught our eye this week….

When, where and how Americans consume news is dramatically changing. Content consumption from emails and social shares, rather than front pages and apps, is called the “side-door phenomenon” and it explains a continuing drop in web traffic to the front door. Of course, all this makes media placement more complicated and further fragments media plans. And it’s really hard for publishers to monetize.

 

Lamar decommissions a billboard bought by a fringe southern movement to secede from the United States. It does lead to a good question: What is your agency’s or media company’s line in the sand?

How can digital media tell us so much yet provide such a lack of transparency all at the same time? You think you know which shell has the pea, but do you
really?

 

Here are a couple of simple tips for segmenting email campaigns to engage and drive referrals from retailers’ top customers.
Macy’s is the first retailer to test Facebook’s autoplay video ads, which appear in newsfeeds. From an agency perspective, we love the targeting ability, the branding opportunity. On a personal note, I’m not sure how I feel about the way this affects my own Facebook experience.
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