When, where and how Americans consume news is dramatically changing. Content consumption from emails and social shares, rather than front pages and apps, is called the “side-door phenomenon” and it explains a continuing drop in web traffic to the front door. Of course, all this makes media placement more complicated and further fragments media plans. And it’s really hard for publishers to monetize.
How can digital media tell us so much yet provide such a lack of transparency all at the same time? You think you know which shell has the pea, but do you