Here are the items from the perpetually evolving advertising world that caught our eye this week….
Wearables with mini EEG machines to read your mind and serve ads. This sounds like a nightmare way beyond what George Orwell imagined in the book “1984.”
It is called “the internet of things,” which simply means many of our everyday items are to be controlled via the internet. We’re talking refrigerators, lights and watches in addition to garage doors, security systems and eye glasses. Read here about Apple’s unveiling of its “Jetsons-style home innovation.” We’re curious, though, without more internet bandwidth, how “Jetsons” smart can we really get?
And speaking of the “internet of things,” click here for a Pew Research brief on how the internet will impact life in 2025.