August 23, 2013 MediaStruction

Media Trends To Watch This Week

Here are the items from the perpetually evolving advertising world that caught our eye this week…. 

Samsung will sell a Dick Tracy watch in September, calling it the Galaxy Gear. Will it be appropriate to wear with Google Glasses?

 

Thank you, Honda. I LOVE this branding idea.
File under “We totally knew this.” Who isn’t in a good mood before the movie starts?

 

Google releases a souped up attribution model for premium customers. But is there an inherent conflict of interest in an ad seller also providing ad performance analytics? Not to mention all the data gathering, which makes the NSA look like kindergartners.

 

Comscore’s list of top web properties and, in a bit of a surprise move, Yahoo tops Google. And that doesn’t even count Tumblr.

 

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