February 12, 2015 MediaStruction

Media Trends To Watch This Week

Here are the items from the perpetually evolving advertising world that caught our eye this week….

 

Twitter has recently rolled out new features for both consumers and advertisers. For marketers, we love the ability to target by email address; by Twitter handle and, now, by lookalikes. Read about three smart ways to use Twitter to audience-target.

 

Perhaps it’s because most of the Northeast is trapped by Snowmageddons or maybe it’s a testament to the enduring quality of “Breaking Bad,” but the prequel spinoff “Better Call Saul” premiered to record cable ratings.  And here’s a little musical lagniappe, not available to those of you who time shifted.

 

This week Jon Stewart announced his leaving The Daily Show. As it turns out, more Americans trust Stewart’s “fake news” than traditional news. Their trust is likely an smart choice, considering this week’s other big announcement – the suspension of Brian Williams for stretching the truth. Click here to see how more Americans trust “The Daily Show” over both Bloomberg and The Economist.

 

We are starting to see an increasing number of digital programmatic partners test into “cookie-less” targeting. The partners use their own, first-party data management and offline data to target audiences. For example, Mediaocean announced this week it is integrating with Facebook’s Atlas to access cookie-less ad serving. The cookie-less investment is interesting, considering also announced this week is a class-action lawsuit against Verizon and Turn, who are being sued over tracking technology that repopulates cookies, even when consumers opt to delete them.  Read more here.

 

When we say today’s busy mom lives by her smart phone, we aren’t kidding. Read here new research showing Millennial Moms spend 35% more time on smart phones than other internet devices.

 

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