Here are the items from the perpetually evolving advertising world that caught our eye this week…
Facebook To Shutter FriendFeed We often hear if you’re not failing, then you’re not trying hard enough. In that spirit, it’s comforting to know that even Facebook and Google have hiccups. Read here about the company Facebook paid $50 million to acquire, which will shutter in early April. Apple Watch I honestly want to be excited about the Apple Watch, especially knowing some will be sold at a pricetag of $17,000. But since it’s not a standalone device, and you have to simultaneously carry your iphone, it has me all kinda “meh.” One of my favorite tweets: “$10,000 to have another smart device tell me not to cram too many things into too many hours.” Read more about what the watch will and will not do here.
Neuroscience tells us which ad elements perform well and here’s a little secret – humans love good storytelling with an engaging finish. See which Super Bowl ads had the biggest impact according to brain scientists.
The Mind of the Mobile User And because we can’t get enough of neuroscience – it’s a whole lot more reliable than focus groups – read here about Nielsen’s research to reveal which type of mobile ad units attract the most attention.
Six Million Dollar Video And here’s our favorite viral video of the week, and not just because it stars Robert Downey Jr.