March 20, 2015 MediaStruction

Media Trends To Watch This Week

Here are the items from the perpetually evolving advertising world that caught our eye this week…
 
Ads with red backgrounds are over 30% more likely to convert. Read here for more juicy tips on the best-performing display ads.   

 

Well, That’s Kind Of A Bummer

We were looking forward to National CineMedia and Screenvision merging. It would have provided a nice, national-scale footprint for in-cinema advertising. Apparently the Justice Department didn’t see it the same way.

 

Free Report From AdRoll

AdRoll offers a free report on the state of retargeting.  Hint: For most marketers, retargeting outperforms search and email. Of course, we wonder if that’s a last-stop attribution, which we see as a sleight-of-hand shell game.. For a free copy of the report, click here. 

Triton Sold

Triton, a leading digital audio  firm, was sold this week to Vector Capital.  Triton’s roster includes Pandora, iHeartMedia, Spotify, CBS Radio and NPR Digital, among others. But those clients are for measurement.The conflict is that Triton is also a programmatic platform for buying radio, where it competes with Pandora. Wonder which revenue stream Vector Capital found more appealing – the measurement or the sales? Here’s an interesting scenario: if Vector Capital has “patient capital” and can provide a nice cash infusion, could Triton build a robust sales team, a la Pandora? 

Scarborough Reboot
We received a cryptic email from Nielsen this week that it will reboot Scarborough to address “declines in performance we have experienced over the past several years.” Wonder how this will affect portable people meter rollout, which started about a decade ago and seems to be slower than molasses for mass adoption. You won’t find a link here, since the company isn’t making a mass media announcement.

 

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