March 27, 2015 MediaStruction

Media Trends To Watch This Week

Here are the items from the perpetually evolving advertising world that caught our eye this week…

Programmatic TV Is Coming

We’re preparing to test programmatic TV. That said, we caution clients not to think of programmatic as a results-oriented solution like real-time bidding with display. Varick Media, a programmatic vendor for online and offline media, including OOH, announced this week it is entering the space. While the solution isn’t yet the “real time” data-driven solution of other internet media, it is a huge step for TV, especially the sales side.

Mac Marries Ketchup

Kraft and Heinz merge in what will become the fifth largest food company in the world. Considering that 51% interest will be controlled by Warren Buffet, who is bullish on advertising (read about Geico) we wonder how this will affect each of the company’s brand advertising.

A new Comscore report says that the home PC is gathering dust, going the way of 8-track tape decks. I think they actually called the home PC a “dinosaur” and we’re just not ready to go that far yet. That said, read here to see just how many internet purchases are made via mobile devices and, further yet, how many are mobile only.
Under the file of “social media gone crazy.” Arkansas’s House tried to pass a new law this month that would have forced employees of certain types of businesses to Facebook “friend” their boss. I’m not joking.  (The bill finally died in the state Senate).
It’s Facebook’s Internet
Speaking of Facebook, they announced some very interesting goals at their annual G8 conference this week. A hint: Facebook will be a portal from which to purchase things, store information, manage household appliances.




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