We’re preparing to test programmatic TV. That said, we caution clients not to think of programmatic as a results-oriented solution like real-time bidding with display. Varick Media, a programmatic vendor for online and offline media, including OOH, announced this week it is entering the space. While the solution isn’t yet the “real time” data-driven solution of other internet media, it is a huge step for TV, especially the sales side.
Kraft and Heinz merge in what will become the fifth largest food company in the world. Considering that 51% interest will be controlled by Warren Buffet, who is bullish on advertising (read about Geico) we wonder how this will affect each of the company’s brand advertising.
Speaking of Facebook, they announced some very interesting goals at their annual G8 conference this week. A hint: Facebook will be a portal from which to purchase things, store information, manage household appliances.