April 3, 2015 MediaStruction

Media Trends To Watch This Week

Here are the items from the perpetually evolving advertising world that caught our eye this week…

 

Coffee Talk

Last week Starbucks attempted to facilitate a conversation about race relations. But the initiative quickly went south when time-starved consumers, who just want a hot, quick cup of Joe, balked at discussing a sensitive topic with their barista. Read here about how it all went wrong.  Here’s a hilariously cringe-worthy spoof from SNL.

 

Fleeing Indiana

In the meantime, perhaps Starbucks missed the biggest conversation opportunity with Indiana’s religious freedom law. Other brands are “talking” with their feet. Big brands to balk and withdraw engagement with the state include NCAA, Angie’s List, Salesforce, Subaru and more.

 

Comcast Opening Investment Company

In a strategic hedge against the future, Comcast announces it will fund new ventures through an M&A division. We applaud Comcast for creating an even more diverse portfolio, with multiple biz models and revenue streams. Yay for shareholders. Nice hedge against the disintermediation we foresee, once new ways of delivering the internet become available and the line from the cable box to the house is outdated. Combine that eventuality with growing adoption over the top solutions, a demand for cord cutting, and you get a threat to cable TV model. Meanwhile Charter doubles down on a traditional investment in content delivery via its acquisition of Bright House Networks. Comcast betting on long tail and Charter betting on bulk.

 

But We Already Know Who Killed Laura Palmer

X files, Twin Peaks, Coach, Heroes are all TV reboots coming back in 2015. That, with a host of rebooted movies from the 80s and 90s like Point Break and Poltergeist, makes me wonder if there’s any creativity left in mainstream media. Wonder if the true nostalgia is for the days of healthy ratings, before the fragmentation of viewing had Nielsen explaining continual ratings erosion. Unfortunately bringing back 80s content won’t bring back 80s TV shares.

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