The advertising industry has invested so heavily on “TV Everywhere,” in an effort to bring targeting to the mass media of television. But rather than driving spend efficiencies, media agencies struggle to reign in budgets when platforms and content continue to fragment. But guess what – TV is back to its original screen – the living room.
Media can be creative too. Check out this custom out-of-home “billboard” that serves Coke samples in Indianapolis.
Is there anyone without a smartphone anymore? Yet few marketers have a mobile strategy. An informative mobile data report.
Facebook is being sued for developing a database of facial images. What other Minority Report database are they developing? Crimes before they happen? I’d love to be a fly on the wall as Facebook’s attorneys try to argue that facial images are not personally identifiable information.