April 10, 2015 MediaStruction

Media Trends To Watch This Week

Here are the items from the perpetually evolving advertising world that caught our eye this week…

On Second Thought, Lean Back

The advertising industry has invested so heavily on “TV Everywhere,” in an effort to bring targeting to the mass media of television. But rather than driving spend efficiencies, media agencies struggle to reign in budgets when platforms and content continue to fragment. But guess what – TV is back to its original screen – the living room.

Drinkable Billboard

Media can be creative too. Check out this custom out-of-home “billboard” that serves Coke samples in Indianapolis. 

Free Mobile Data Report

Is there anyone without a smartphone anymore? Yet few marketers have a mobile strategy.   An informative mobile data report.

It IS Called “Facebook”

Facebook is being sued for developing a database of facial images.  What other Minority Report database are they developing?  Crimes before they happen?  I’d love to be a fly on the wall as Facebook’s attorneys try to argue that facial images are not personally identifiable information. 

Google just may buy Twitter.  Apparently Google is really good at organizing things and monetizing our privacy, but not so good at monetizing social. It will be interesting to track what technology and scale Google could bring to Twitter. And since Twitter adoption and stock were puttering as of late last year, now may just be the time to cash out.


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