June 1, 2015 MediaStruction

Media Trends To Watch This Week

Here are the items from the perpetually evolving advertising world that caught our eye this week…
Foolproof Ad Addressability
A former Israeli security officer launches an online advertising targeting startup that can predict a consumer’s address. Which begs the question: How much can a company know about you without knowing you? And just what is considered “personally identifiable information” if it isn’t your street address? Of course the marketer in me is thrilled because a street address links a whole treasure trove of offline data.

FCC OK With Time Warner/Charter Merge
Since Comcast didn’t have much success, Charter thought it might have a go at a Time Warner merger. The only difference in the Charter/TW union, I can see, is slight scale. “Charner” would create a company with approximately 30% US share whereas a Comcast and Time Warner merger would have been 50%. That said, Bloomberg reports that the FCC called the heads of Charter and Time Warner to express its willingness to stand down in any merger. And as we know, the FCC wasn’t so supportive with Comcast. With opposition groups voicing concern over internet monopolies, will the FCC’s inconsistent rulings be the new NFL?
Finding the Hidden Valley of Social Chatter
Some of us are visual learners – think Pinterest and Instagram. And some of us are language learners – think Facebook and Twitter. The problem is, how does a brand track social chatter when there are only images posted?
Speaking of social media, apparently it’s a big contributor to binge drinking. Considering it’s also been blamed for infidelity, marketers must wonder just how vulnerable consumers are to peer behavior?   
Way Too Much Reality
“Honey Boo-Boo,” “19 Kids and Counting,” “Duck Dynasty” all have in common an elevated stature of a “real” family, which then crashes precipitously to earth when that “real” family demonstrates real problems. From an ethnographic perspective, it would be fascinating to know how intertwined stardom and dysfunction are to one another. The attributes seem to blend so well, and we as a society seem to delight in the build up and tear down. 


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