For 18 months the company has been launching “Symphony.” The campaign includes exposure on broadcast and cable networks, in theme parks and even talent. What we love about this idea: A single media company packaging all of its assets to extend consumer reach. We also love the experiential component. Where our endorsement is more “hold”: Is the packaging more efficiently priced for the buy side? Considering the challenges in collaboration among media-channel silos at large agencies, large media companies are smart to create a prix-fixe menu.
Last week it was “Samsung World,” the smart phone movie with dinosaurs. Last year it was the record-smashing selfie at the Oscars. This week it’s a marketing “fail” for which I wish I could have been given credit.
Google tweaks its “unsend” option for all of us who’ve ever pushed the email “send” button just a tad too soon. It’s not as fun as the “Mail Goggles”option, which necessitated a correct math quiz answer before the email would be sent, but it’s definitely useful. To see how to activate the feature, click here