June 26, 2015 MediaStruction

Media Trends To Watch This Week

Here are the items from the perpetually evolving advertising world that caught our eye this week…
Forget finger prints or retinal scanning for security measures. Who knew the ear was so unique?
Comcast / NBC’s Cross-Promotional Advertising Strategy
For 18 months the company has been launching “Symphony.”  The campaign includes exposure on broadcast and cable networks, in theme parks and even talent. What we love about this idea: A single media company packaging all of its assets to extend consumer reach. We also love the experiential component. Where our endorsement is more “hold”: Is the packaging more efficiently priced for the buy side? Considering the challenges in collaboration among media-channel silos at large agencies, large media companies are smart to create a prix-fixe menu.
Oh, Samsung, How I Love to Follow Your Marketing Genius
Last week it was “Samsung World,” the smart phone movie with dinosaurs. Last year it was the record-smashing selfie at the Oscars. This week it’s a marketing “fail” for which I wish I could have been given credit.
Speaking Of Strategic “Fails
Google tweaks its “unsend” option for all of us who’ve ever pushed the email “send” button just a tad too soon. It’s not as fun as the “Mail Goggles”option, which necessitated a correct math quiz answer before the email would be sent, but it’s definitely useful. To see how to activate the feature, click here


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