July 2, 2015 MediaStruction

Media Trends To Watch This Week

Here are the items from the perpetually evolving advertising world that caught our eye this week…
Google looking to make voice command options on Android devices available offline. As microchips increase ability to store data, the offline world of commands could be really useful.
In an article that sounds more like something from “The Onion,” Mark Zuckerberg envisions a future where friends can share thoughts via telepathy. What could possibly go wrong?
Facebook Outperforming in Native
Native ads on Facebook offer double the reach of Facebook embedded ads from other engines, like YouTube. While we’re always on the lookout for more efficiency, this just means more manual labor. Facebook’s motto is obviously not “don’t be evil” and more like “we want to be the epicenter of life’s engagements”
and this summer nearly every TV network has first-run programming. There are more than 120 new programs for summer viewing, which puts a big crimp in those days of nothing more to do than chase fireflies.
This, We Want To See
If you do get off the couch this summer, we love this “first ever” cinema idea, which kinda beats the entertainment value of pre-movie  Looney Tunes. Paramount, working to get people into theaters for “Terminator Genisys,” has created an interactive game to be played on the big screen.The game, played with a smart phone before film starts, breaks theater-goers into four random teams and allows them to compete to kill cyborgs.
Cautionary Tale For Presidential Candidates
Don’t try to be hip and cool.  Louisiana Governor Bobby Jindal entered the race and launched an awkward Twitter effort, called #AskBobby. It was meant as a get-to-know-you. Unfortunately, organizers knew little how easily hashtag conversations are hijacked. No lack of snarky questions are posed to the candidate, a Rhodes Scholar who attended Brown University as a biology major, but signed a law to allow teaching of creationism in public classrooms. One of my favorites: “@BobbyJindal. I found a fossil in my backyard. Why is God trying to confuse me?”
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