July 24, 2015 MediaStruction

Media Trends To Watch This Week

Here are the items from the perpetually evolving advertising world that caught our eye this week…
In an unnerving experiment, hackers are able to stop a self-driving car. And you thought distracted driving was a concern. It’s like the Internet of Things had a baby with Edward Snowden.
Since we negotiate media for a living, and our clients hire us to negotiate savings on their behalf, one can understand the pricing and targeting seductiveness of programmatic advertising. That said, what exactly are you getting? This article lays out why you will see premium digital display placements, along with programmatic, on any of our media plans meant to drive brand building. Hint: it’s as much about viewability as price efficiency.
Remember the SNL skit about only buying what you can afford? That kinda reminds me of this new Apple technology, where ads on your mobile device will only be displayed for objects Apple thinks you can afford. Seriously, folks, Apple has been issued a patent for this.
In the dog days of summer, are you wondering what’s busting TV ratings? Reality programming – like “America’s Got Talent,” “Celebrity Family Feud” and baseball All-Star Game  – trumps scripted programs. Fox News is doing well for cable, but you gotta wonder what would happen if The Donald dropped out of the race.
Helpful article in Inc. this week on how to boost sales using Instagram. Our favorite piece of advice? Post images of experiences, not things. Save the latter for Pinterest.


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