March 7, 2014 MediaStruction

Media Trends To Watch This Week

Here are the items from the perpetually evolving advertising world that caught our eye this week….

You know how hard it is sometimes to coordinate scheduling for multiple meeting participants? Try this handy tool.

 

Useful, free, webinar on location-based advertising insights. If you’re a marketer thinking about mobile, this may be helpful.

 

Cost of Samsung’s Oscar sponsorship close to $20 million. Genius integration with social media – live celebrity selfie using Samsung phone during Oscars generated largest Tweet ever – makes value incalculable. ROI? If you figure Samsung’s operating profit was $8.7 billion, as reported in June, and 66% of that comes from cellphone and telecom equipment, Oscars campaign seems all upside.

 

Millennials watching lots of TV. But most of its online.

 

If you’re a marketer with a social media strategy, read this. Facebook making organic growth nearly impossible. We’ve seen this coming for some time with ever-changing algorithms.

 

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