February 11, 2016 MediaStruction

Media Trends To Watch This Week

Here are the items from the perpetually evolving advertising world that caught our eye this week…

 

 USA Today Super Bowl Ad Meter Rankings
Although Mountain Dew’s  #puppymonkeybaby generated a lot of social activity, much of it was along the lines of “I’m afraid for the next commercial break when that puppymonkeybaby starts licking things again.”  And while Budweiser may have let down viewers with its lack of adorable puppies, it may have won the night with  Peyton Manning’s non-endorsement-endorsement.
 
Forbes Puts Its Money Where Its Mouth Is
…Offering guarantee on native ad units. Would you take one of these guarantees? If not, what guarantee would you take because none of them are tied to sales?
 
Back to Vinyl
New drama from HBO getting rave reviews. Hint: Imagine if Martin Scorsese and Mick Jagger had a baby on Valentine’s Day.  Check out the preview here.
 

Have Your Unicorns Ready
So says the advice on what to do if your brand suddenly cranks all “Red Lobster” and finds itself in the middle of a pop culture phenomenon. One tip is “Have your unicorn ready.” Well, that’s super helpful. Quick background: Beyoncé performed a controversial Super Bowl halftime show, addressing African American angst with black girl-power vocals and dance. In the lyrics she mentions taking her date to Red Lobster for dinner, only it wasn’t quite that tame. How did Red Lobster respond on social media as it was trending for the first time ever on Twitter? It stood stone still, like a deer in the headlights.  

 

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