OK, we’ve got a few tidbits of TV News this week. First, if you know anyone who completed a Nielsen TV diary and still has a copy, hold onto it. It’s about to become a collector’s item. Nielsen will phase out paper diaries by the end of 2017. Other items being phased out? 3D TV sets. Sony and LG announced they will stop manufacturing 3D TVs, essentially securing the nail in the coffin. Also related to TV…we’ve been having a heck of a time with ratings erosion in the spot market. There are a whole host of reasons from ratings methodology to disintermediation from cross devices to competition for attention. Then there’s the Netflix factor. Netflix has something like 89 million subscribers worldwide, with gross revenue of just under $7 billion. They’re investing about $6 billion a year on content, like “House of Cards,” a $100 million show, or “The Crown,” worth $2.5 million per episode. The Netflix model is awesome for viewers because they get top-shelf content, with no commercial interruption. Academy award-winning film actors are willing to star in a TV series, flipping that paradigm. But how are those economics – the skinny margin between gross and net revenue – sustainable? Especially with a publicly traded company. And especially with competition from Amazon Prime and Hulu. CBS, by comparison has gross revenue of nearly $14 billion with cost of goods at $8 billion. My bet? Netflix will integrate limited ads, more like the satellite radio model. Subscriptions + ad revenue, as long as the viewing environment remains pleasing, will make stock holders happy.