May 13, 2013 MediaStruction

Media Trends To Watch This Week

May 10, 2013

 

Here are the items from the perpetually evolving advertising world that caught our eye this week….

 

Facebook to roll out video ads in July.

 

Google’s ad extensions are a good idea for display and SEM campaigns, especially considering mobile growth.

 

Forrester Research shows in-store experience trumps low price.

 

What your logo colors say about you as a company.

 

Microsoft looking to buy Nook for $1 billion, in a content play. Considering what college textbooks cost these days and Nook’s investment in that content, this could be a smart deal.

 

We love this speculated business model plan by ESPN. Glad to see Disney innovative.