Ed Voyles Acura
Raise brand awareness of new 2016 Acura RDX and drive website traffic to edvoylesacura.com. Increase foot traffic to the Ed Voyles Acura dealership.
Limited budget, need for increased awareness, desire for measurement.
Implement hyper-local targeting to those in market to buy a car on their mobile devices, to reach audience when and where they consume media. Utilize verified walk-in attribution through SITO Mobile to measure engagement of mobile campaign.
- Conquest by geo-fencing a 15 mile radius around competitor dealerships of Ed Voyles Acura.
- Behavior Targeting (BT) for in-market auto buyers.
- Banners (320×50)
- Verified walk-in (VWI) attribution.