Case Study

Ed Voyles Acura

CLIENT

Ed Voyles Acura

Raise brand awareness of new 2016 Acura RDX and drive website traffic to edvoylesacura.com. Increase foot traffic to the Ed Voyles Acura dealership.

CHALLENGE

Limited budget, need for increased awareness, desire for measurement.

STRATEGY

Implement hyper-local targeting to those in market to buy a car on their mobile devices, to reach audience when and where they consume media. Utilize verified walk-in attribution through SITO Mobile to measure engagement of mobile campaign.

TACTIC

  • Conquest by geo-fencing a 15 mile radius around competitor dealerships of Ed Voyles Acura.
  • Behavior Targeting (BT) for in-market auto buyers.
  • Banners (320×50)
  • Verified walk-in (VWI) attribution.

RESULTS

  • 362 confirmed visitors over 3 months.
  • CPA exceeded auto benchmarks for local dealerships.
  • 186% higher engagement than mobile industry.
  • Above industry standard CTR.
  • SHARE:

CONTACT US

We welcome you to contact us for more information
about any of our products or services.