Case Study

Ed Voyles Acura


Ed Voyles Acura

Raise brand awareness of new 2016 Acura RDX and drive website traffic to Increase foot traffic to the Ed Voyles Acura dealership.


Limited budget, need for increased awareness, desire for measurement.


Implement hyper-local targeting to those in market to buy a car on their mobile devices, to reach audience when and where they consume media. Utilize verified walk-in attribution through SITO Mobile to measure engagement of mobile campaign.


  • Conquest by geo-fencing a 15 mile radius around competitor dealerships of Ed Voyles Acura.
  • Behavior Targeting (BT) for in-market auto buyers.
  • Banners (320×50)
  • Verified walk-in (VWI) attribution.


  • 362 confirmed visitors over 3 months.
  • CPA exceeded auto benchmarks for local dealerships.
  • 186% higher engagement than mobile industry.
  • Above industry standard CTR.
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