August 1, 2007 MediaStruction

Shift Happens

This is truly an awesome era for the advertising industry. Media has impacted my life in ways I couldn’t imagine even 5 years ago, when I didn’t know about Tivo or Slingbox.

It’s an advertising era of innovation and accountability; of media and creative melding. In the past, our focus was on quantitative metrics, primarily gross numbers and their derivatives. For someone like me, who started her career in journalism and public relations, today’s media world is much more fascinating. Now my job is as much about engagement, psychographics and relevancy.

My clients want to know not only how many people saw their ads, but what kind of people; what motivates them; is there advertising “waste” and how can we limit it.

Since this is my first blog, I’ll take the unabashed opportunity to say Mediastruction’s mission is to embrace this exponential change. We here and now take a vow: We will develop creative ways to tap the shoulder of your customer. We will be a media planning/placement company with a media-neutral, holistic vision.

So why do I say “exponential change”?

Did you know:

– One in eight couples married last year met online.
– There are 106 million registered users of MySpace. If it were a country, it would be the 11th largest – between Japan and Mexico. The average MySpace user visits 30 times a day.
– The number of text messages sent and received daily exceeds the planet’s population.
– A week’s worth of the New York Times is more information than a person was likely to come across in a lifetime in the 18th century.
– It is estimated that 1.5 exabytes (1.5 X 10) of unique new information will be generated worldwide this year.
– Third-generation fiber optics has recently been tested that pushes 10 trillion bits/second down one strand of fiber. That’s 1,900 CDs or 150 simultaneous phone calls per second.

How do I know this? I saw a film on You Tube.

Shift Happens.

We’re Ready. Are you?

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