Advertising, Advertising ROI, Branding, Digital Media, KPI, Media Buying, Media Planning, MEDIABUYING THINGS TO KNOW IN MEDIA – Nov. 8, 2019 Nielsen Splits In Two This week the media ratings powerhouse Nielsen Media Company, a virtual monopoly, decided to split into… MediaStruction No Comments
Uncategorized THINGS TO KNOW IN MEDIA – March 8, 2019 New Meaning To "Black Friday"Just last week many retailers announced closures of 5,500 stores, collectively: Payless Gymboree/Crazy 8Things RememberedGNCShopkoGapTeslaFoot LockerDestination MaternityCharlotte… MediaStruction No Comments
Advertising, Artificial Intelligence, Data, Digital Media, Marketing, Media, Media Planning, MEDIABUYING, Social Media, Television 13 Dec 2017 THINGS TO KNOW IN MEDIA – December 8, 2017 Facebook's Facial Recognition We, consumers, can all admit that we've traded privacy for convenience. When we use a mobile map… MediaStruction No Comments
Advertising, Digital Media, Gen Z, Marketing, Media, Social Media, Television 06 Sep 2017 THINGS TO KNOW IN MEDIA – September 1, 2017 This is an ad campaign? Last week I wrote a bit about Millennials, Gen Z and their desire to make… MediaStruction No Comments
