Business of Media - Spotify Spotify, the radio streaming service appealing to Millennials, filed for its IPO this week. What made…
THINGS TO KNOW IN MEDIA – December 22, 2017
Bitcoin, Blockchain and TV Ads Bitcoin, a form of virtual currency reliant on a technology called "blockchain," had its trading…
THINGS TO KNOW IN MEDIA – November 10, 2017
Westworld Meets Blade Runner Influencer marketers will tell you that celebrities move product. Of course, just ask E-Trade and LensCrafters,…
THINGS TO KNOW IN MEDIA THIS WEEK – August 4, 2017
How to Advertise In Netflix Netflix won't release any kind of ratings numbers, but you can't deny the power of…
Media Trends to Watch This Week
Here are the items from the perpetually evolving advertising world that caught our eye this week.... Segmenting target audiences along…
Media Trends to Watch This Week
Here are the items from the perpetually evolving advertising world that caught our eye this week.... 82% of Americans say…
Media Trends to Watch This Week – February 21
Here are the items from the perpetually evolving advertising world that caught our eye this week.... Facebook adds audience targeting…
Media Trends To Watch This Week – May 17
May 17, 2013 Here are the items from the perpetually evolving advertising world that caught our eye this week....…
Addressable Advertising
The breakfast conversation between my 6 and 9 year olds this morning went something like this: “Stop touching my food.”…