Mediastruction Leadership Bios

Marilois Snowman

Founder and CEO

Marilois is founder and CEO of Mediastruction. Having launched her career as a journalist, Marilois enjoys asking the “whys” and “why nots” of media planning and strategy. She is a frequent panelist, most recently presenting Media OmniVu’s advanced modeling at The Financial Brand Conference. Marilois publishes a weekly blog, “Things to Know in Media,” which is picked up by other industry publications.

Jennifer Ratcliffe

Media Designer

Jennifer is a seasoned media designer, with over a decade experience on both agency and client side. Jenn’s account experience crosses big, national brands, like Dunkin’ Donuts and TJ Maxx, and smaller regional clients. Regardless of account size, Jennifer is passionate about her clients and an award-winning, dedicated team leader.

Renee Herendeen

Media Designer

Renee is a media designer with deep-bench background in account management and marketing. A champion of integrated marketing strategies, she was formerly VP of marketing at several ad agencies, including stints at Arnold and Digitas. Renee is passionate about organizational management.

Adam Kasper

Strategic Advisor

Adam is a 22-year media veteran transforming organizations, particularly in the area of digital experience. Adam is a frequent speaker at industry events, including OMMA, IAB, Digiday, NATPE, BIMA/MITX and DMC. He has been published in MediaPost, Ad Age, Wall Street Journal, Media Week, New York Times, New York Post and Bloomberg Business Week. Adam has built agency offerings and launched initiatives client side, most recently as VP Marketing at Bob’s Discount Furniture.

Denise Campbell

Analytics Designer

Denise is Mediastruction’s Analytics Designer. A mechanical engineer, Denise formerly ran simulations with the US Navy. Denise also worked as an International Baccalaureate math teacher. Mediastruction clients rely on Denise to socialize data and find the story in the numbers.

Artificial Intelligence Partner

Mediastruction employs an artificial intelligence partner for digital media bid management, as well as digital algorithmic attribution and optimization. Our Forrester best-in-class AI partner simultaneously manages online display, search engine marketing, social media and email marketing – from one, integrated platform. With our AI platform, it’s as if ad servers for search, social, display and email had a baby with an attribution tech stack. Our AI platform does the work of 50 people, with more testing and optimizations across channels than humanly possible.

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