Founder and CEO
Marilois is founder and CEO of Mediastruction. Having launched her career as a journalist, Marilois enjoys asking the “whys” and “why nots” of media planning and strategy. She is a frequent panelist, most recently presenting Media OmniVu’s advanced modeling at The Financial Brand Conference. Marilois publishes a weekly blog, “Things to Know in Media,” which is picked up by other industry publications.
Jennifer is a seasoned media designer, with over a decade experience on both agency and client side. Jenn’s account experience crosses big, national brands, like Dunkin’ Donuts and TJ Maxx, and smaller regional clients. Regardless of account size, Jennifer is passionate about her clients and an award-winning, dedicated team leader.
Renee is a media designer with deep-bench background in account management and marketing. A champion of integrated marketing strategies, she was formerly VP of marketing at several ad agencies, including stints at Arnold and Digitas. Renee is passionate about organizational management.
Kate is Mediastruction’s Analytics Designer. Kate’s undergraduate and graduate degrees are in Economics, having won a Fulbright Scholarship at The University of Illinois, Chicago. Kate was a senior economist and analyst at the Ontario Medical Association. Kate forecasts sales to media mixes, leveraging Mediastruction’s Media OmniVu™ simulation model.
Artificial Intelligence Partner
Mediastruction employs an artificial intelligence partner for digital media bid management, as well as digital algorithmic attribution and optimization. Our Forrester best-in-class AI partner simultaneously manages online display, search engine marketing, social media and email marketing – from one, integrated platform. With our AI platform, it’s as if ad servers for search, social, display and email had a baby with an attribution tech stack. Our AI platform does the work of 50 people, with more testing and optimizations across channels than humanly possible.