Govt Wants Chrome Sold
Back in August, a federal court found Google guilty of maintaining an illegal monopoly in the search and advertising markets. This week the Department of Justice announced it will recommend that Chrome be sold.
The question is, whether the sale would be a blow or be fortuitous for Alphabet, Google’s parent company.
Google was built on the revenue from search engine marketing. However, large language models, like ChatGPT, are poised to kill the search business. What if two years from now Google says, “Thanks, justice department, for forcing that $15 billion sale of an industry in decline.” In fact, OpenAI (ChatGPT’s parent) could buy Chrome.
One venture capitalist called Chrome and Android “very expensive and very aggressive moats, funded by the height and magnitude of Google’s castle.”
Once gunpowder was invented, who needed a moat?
Read more here.
Improving MMM is marketers’ #1 Priority
This week eMarketer announced some eye-popping research showing that 61.4% of US marketers who spend $500k+ annually on digital advertising want better/faster media mix modeling to upgrade measurement strategies. And 44% desire third-party, platform agnostic measurement providers.
Last click (UTMs) and MTA are not working.
If you’re in that camp, check out our colleagues at FutureSight.online.
What Has Jaguar Done?
In what may be the most controversial re-brand of the year, Jaguar went in a bold vibe, kind of GenZ -90s-German-punk-arthouse -Gap ad gone wrong.
And there’s not a car in sight.
The internet is calling it Bud Light 2.0. Ugh.
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