We broke down channel silos and trained our media team across channels – combining the account management and planner role into one and titling it ‘Media Designer’. Media Designers bring ideation and creative thinking closer to the client, saving costs for our clients and delivering holistic plans. The Media Designer is the hub for all buying arms, and because the buying team is also cross-channel trained, media buys are mapped to brand solutions – not isolated channel goals.
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Norwell, MA 02061
Chief Development Architect