We understand television’s role as a brand builder – the emotional impact of sight and sound is incomparable.
We think of “TV” today as a cross-screen tactic, and combine streaming & linear under one TV plan. In fact, we developed the first and only spot market tool, Reach Maximizer, that reverse-engineers a spot market TV buy, ensuring that the selected ad placements will reach the most possible consumers in a given DMA.
We post TV at 100%, ensuring brands receive every negotiated rating point.
Our radio work is award-winning.
Just as TV today is a linear + streaming medium, we view radio in the same manner. Radio can also be leveraged for its promotional opportunities and we value the influencer capabilities of a jock endorsement.
Our Reach Maximizer will recommend the optimal spot placement – out of 100 million possible spot combinations – to ensure your radio buy reaches the maximum possible consumers.
Newspapers, trade publications, magazines – all have a place for some products and brands, whose messaging requires a shelf life, and who need time and space to convey their value proposition.
Even with declining readership, our modeling demonstrates a role for print in thought leadership, as well as driving incremental sales against certain product categories.
We love that out of home is a media touchpoint that cannot be turned off.
We leverage digital integrations with OOH to make real-time, audience targeted options pop. We purchase OOH placements across gas stations, elevators, and more – both large and mid-size formats.
And, we’ve created space for OOH ads that didn’t previously exist.
Digital Out-of-Home media allows for audience targeting and real-time messaging. Gas station video, quick-service, grocery stores, and elevators are among the many options for programmatic DOOH.
We leverage several ad servers to buy DOOH in real time, and we use advanced analytics to measure the touchpoint’s attribution to sales incrementality.
Mobile is an inherently cross-channel buying medium. We are all tethered to our mobile devices, so a mobile strategy, in reality, spans across ad units: Video, Display, Search, etc.
We provide device reporting to our clients, and can offer verified walk-in attribution.
We understand the impending elimination of third-party cookies necessitates the adoption of Google tools to access premium Google data and inventory, and we license Google’s DV360 as our display ad server.
Display advertising is a very efficient way to quickly reach an audience target based on their behavior, demography or a variety of other criteria – even addressability.
Journey mapping, advanced attribution are all tools to help provide a fuller picture of the role of display in assisting other digital ad units.
We license Google’s suite of tools for programmatic campaigns. We also leverage other DSPs, like Centro, for campaigns that Google doesn’t fit.
The important agency differentiator is our advanced interpretation of programmatic metrics, their inclusion in an overall 360-degree view of digital performance.
SEARCH ENGINE MARKETING
We view SEM is a critical first-step to any advertising strategy, leveraging the consumers’ micro-moment of “need now”.
Consumers are dependent on search for discovery, for education, for connection. Smart brand marketers will build a strategy around testing keywords and copy to leverage that micro-moment, even using the results to inform other messaging.
We license Google’s SA360 to manage search engine marketing campaigns.
We partner with an affiliate industry leader to facilitate affiliate buys.
Affiliate marketing is a great way, activated strategically and with integrity, to assist the launch and growth of many D2C brands, as well as other performance brands on a pay per performance compensation model.
We are particular in ensuring integrity and reliability in the affiliate space.
Influencers and reputation management are often a crucial performance driver for brands’ digital assets.
Our study of behavioral economics tells us that consumers, themselves, become media touchpoints since social media amplifies everyone’s POV.
We have worked with both famous influencers, as well as micro-influencers, to drive brand engagement.
We leverage the latest tools and Martech to optimize online video.
We provide cross-channel measurement so that advertisers can use online video as a reach extension to TV and other video campaigns. Conversely, we can measure online video as a performance touchpoint, attributing its impact to online conversions.
Using cutting edge ad serving tools and AI, we provide advanced retargeting of digital ads – including cross-device retargeting. This retargeting pulls consumers farther down the conversion journey.
Ad sequencing provides customizable messaging at journey triggers, so that retargeting is more relevant to the recipient.