Consumer insights inform where and how to connect with your brand’s target audience segments.
Our unique approach leverages Artificial Intelligence (AI) to distill thousands of consumer insights – key behaviors, attitudes, demographics, purchase drivers – and then map them to custom audience segments.
This work – understanding how to connect with consumers in meaningful ways – is an important first phase of our proprietary media planning approach, Media OmniVu™.
We are paid media specialists, but we feel strongly about the value of your website’s health, so we do have in-house SEO services for our clients.
We have over a decade of experience in this area, and are accustomed to keeping up with Google’s algorithm changes.
We leverage state-of-the-art tools to conduct an SEO analysis, correct broken links, and suggest overall website health optimizations.
We are also well-versed in website migrations, and are often brought in to spearhead a smooth transition for our clients.
MEDIA MIX MODELING
We have made Media Mix Modeling (MMM) approachable to mid-size brands who eager to better measure ROI. With our advanced modeling, marketers transition advertising from an expense to an investment.
Media Mix Modeling is a method of quantifying media’s contribution to KPIs, whether the media happens offline or online or whether the KPI happens offline or online. Without media mix modeling, marketers risk disproportionate credit given to the last touchpoint. If the KPI happens offline – for example, a sales transaction in a brick and mortar location – then the attribution can get lost.
Like Media Mix Modeling, Multi-Touch Attribution (MTA) solves a disproportionate credit crisis, isolated to the digital ecosystem. All too often, Search Engine Marketing is the last touchpoint in a consumer’s digital journey. And that last touchpoint appears on the surface to be very, very efficient.
Multi-touch attribution solves that bias by using a math model to properly credit upper funnel digital units (display, video, audio), which primarily serve to raise awareness and purchase intent. Without MTA, the last click before conversion gets too much credit.
We work with our clients to determine which attribution or modeling solution best suits their business objectives.
We work with several dashboard tech partners and build bespoke solutions for our clients, depending on a client’s data needs and availability.
We think of analytics along a curve, and dashboards serve several functions:
At the most basic level, dashboards act as a repository for incoming data flows, facilitating a single view into multi-channel campaign performance.
They also surface correlations between ad exposure and consumer response, via data visualization, providing key insights into areas for optimization in real time.