ABM, Advertising, Advertising ROI, Attribution, B2B, Data, Digital Media, Media, Media Agency, Media Buying, OOH, Out of Home Media, Social Media, Television, TV 26 Oct 2018 THINGS TO KNOW IN MEDIA – October 26, 2018 The Big Screen is Millennials' "Good Screen" We've seen research that says advertising on the big screen in the living… MediaStruction No Comments
Advertising, Data, Digital Media, Marketing, Media, Media Buying, Media Planning, MEDIABUYING 04 May 2018 THINGS TO KNOW IN MEDIA – May 4, 2018 Reach, Frequency or Intensity? The Association of National Advertisers has an interesting piece this week on a new metric - intensity. The… MediaStruction No Comments
Advertising, Digital Media, Marketing, Media, Media Planning, MEDIABUYING, News THINGS TO KNOW IN MEDIA – January 12, 2018 Mobile Threat This week the concern over children's mobile phone addiction went past parents asking kids to put the phone… MediaStruction No Comments
Advertising, Artificial Intelligence, Data, Digital Media, Marketing, Media, Media Planning, MEDIABUYING, Social Media, Television 13 Dec 2017 THINGS TO KNOW IN MEDIA – December 8, 2017 Facebook's Facial Recognition We, consumers, can all admit that we've traded privacy for convenience. When we use a mobile map… MediaStruction No Comments
Advertising THINGS TO KNOW IN MEDIA – May 26, 2017 Upfront is Up It's that time of year - the television upfront market. The "Upfront" is a group of gatherings… MediaStruction No Comments
