The Big Screen is Millennials' "Good Screen" We've seen research that says advertising on the big screen in the living…
THINGS TO KNOW IN MEDIA – May 4, 2018
Reach, Frequency or Intensity? The Association of National Advertisers has an interesting piece this week on a new metric - intensity. The…
THINGS TO KNOW IN MEDIA – January 12, 2018
Mobile Threat This week the concern over children's mobile phone addiction went past parents asking kids to put the phone…
THINGS TO KNOW IN MEDIA – December 8, 2017
Facebook's Facial Recognition We, consumers, can all admit that we've traded privacy for convenience. When we use a mobile map…
THINGS TO KNOW IN MEDIA – May 26, 2017
Upfront is Up It's that time of year - the television upfront market. The "Upfront" is a group of gatherings…