TikTok Time Running Out
Some of us are on the edge of our seats, having no idea whether TikTok will be offline as of 12 am Sunday.
Recap: The TikTok ban legislation was passed with bipartisan agreement; The Supreme Court signaled it wouldn’t overturn the legislation.
In what looks like a bit of desperation, TikTok’s CEO is planning to attend the presidential inauguration, where some of President-elect Trump’s transition team is looking for an escape hatch – at least a delay.
Beijing-based Bytedance would have to sell to an American company to follow
the law. The Wall Street Journal reports that Chinese officials have discussed
Elon Musk to buy in or take control. Other potential purchasers include:
- Billionaires Frank McCourt, former LA Dodgers owner, and Kevin O’Leary, host of ABC’s “Shark Tank;”
- Influencer Mr. Beast aka James Donaldson;
- Activision CEO Bobby Kotick;
- Walmart CEO Doug McMillon
- Microsoft.
But what will China do if it can’t track user keystrokes? That ruins all their fun.
Google Tries To Catch Up To ChatGPT
Honestly, if you’ve tried ChatGPT for search queries lately, you understand how amazingly efficient it is to get the answer you need. It makes searching through Google-generated links, so very old fashioned. Like a dial-up modem.
This week, OpenAI’s CEO Sundar Pichai announced plans for Google’s Gemini to catch up, boldly stating the adoption goal of 500 million. If you’re a Google Workspace user, you may have noticed the free AI integrations this week.
(ChatGPT has 300 million users currently.)
What this will do to the search market? Well, it’s already disrupting it, and we predict an acceleration.
How should marketers pivot?
- Invest more in branding
- Adjust SEO strategies to include more content, especially conversational, results-oriented content
- Anticipate alternative SEM models from publishers – e.g. pay per conversation or pay per action