Well That Puts A Crimp In My TV Buys
This week SAG-AFTRA, the union representing TV and movie actors, moved to strike in solidarity with screenwriters, putting a huge crimp into fall programming. This is a pretty big deal because Hollywood actors and writers have not been on strike simultaneously since 1960. The issues are nascent and thorny – the threat of AI disintermediation looms large – so, a speedy resolution seems unlikely. What happens with all the upfront programming? Your guess is as good as mine. The strike will initially funnel more viewers to streaming for comedy and dramas, because that content is filmed far in advance; it will likely be 2024 before the strike is felt for streaming services. In the meantime, linear TV buyers will shy away from prime programming. Look for ratings increases in sports and news. YouTubeTV couldn’t have bought the NFL Sunday Ticket at a better moment.
“In a report made public last month, an intelligence community panel acknowledged that the proliferation of commercially available information had begun to eclipse more invasive surveillance techniques” – WSJ
Heads Up: Geo-targeting Is About to Get A LOT Harder