What is CTV anyway?
CTV is technically a television set where the viewer gets its content from the internet, rather than a cable subscription. Most viewers today have a CTV. In fact, you pretty much can't even buy a television set for the living room that doesn't come pre- loaded with viewing apps.
What do you mean by 'viewing apps'?
Apps that the viewer launches through a TV set to watch programming. For example, Paramount+ or Amazon Prime or Disney.
Most TV viewing today is internet-based, with more households watching CTV than traditional TV. Additionally, recent studies show that attention rates are higher with CTV than traditional TV. Finally, you, the advertiser, can target audiences and geographies with CTV, minimizing waste.
At Mediastruction, we're experts in taking our client's CTV campaigns to the next level. Blending our deep omni-channel media expertise and countless partnerships across all major viewing outlets, we've helped numerous brands find a meaningful foothold in their industry through impactful CTV media strategies.
Our Connected TV (CTV) Packages
Amazon Fire & Amazon Prime TV. Amazon just announced it will offer a new, cheaper, level of Amazon Prime subscription that is ad supported. We will target your audience and geography with Amazon content.
Sports Package. Ad real estate across Barstool Sports, MLB Advanced Media, NFL Network, NHL, NHL.tv, The Boat Show, FloSports, DraftKings.
Pufferfish Package. Allowing small and mid-sized brands to punch above their weight class. Programming includes HBOMax, Disney, CBS, Paramount+, Discovery+, Fox, AMCNetworks. Be in premium networks on the big screen only.
YouTube TV. Google has its own app that works like a cable subscription in that the viewer gets all their local programming within the app. It is a place for cord cutters. Catch the cord cutters.
Partner and CDO
600 Cordwainer Dr., Suite 100,
Norwell, MA 02061