How Google’s AI Max Changes Search
We’ve written about how AI is changing search to be more conversational. This week, Google Ads started eliminating manual campaign setup for 50/50 testing in a tool that fast-tracks AI Max.
As written in Search Engine Land this week, “Why we care? Traditional experiments require creating campaign copies, adding complexity and delaying results. The new format runs within the original campaign, splitting the budget 50/50 between control and test groups. The goal: faster, statistically valid insights.”
Read more here on how it works.
Oh, and if you wanna see what the new ads look like, check it out here.