85% of B2C Marketers Are Reviewing Their Media Agencies in 2026
What It Means to Be Named in the Landscape
Forrester's Media Management Services Landscape evaluates providers that help marketing executives maximize media efficiency, link impressions to revenue, and optimize advertising experiences at scale. Inclusion requires meeting rigorous criteria across audience understanding, channel planning, buying, measurement, and continuous optimization.
In a market shaped by holding-company consolidation and AI disruption, Forrester recognizes Mediastruction as a North America-focused specialist.
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Financial Services SpecializationPurpose-built for the compliance, regulatory, and measurement complexity of financial brands - where precision outperforms scale.
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Marketing Mix ModelingCFO-grade measurement connecting media spend to business outcomes - the capability Forrester identifies as the market's primary challenge.
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Data StrategyClean, structured, and actionable consumer data as the foundation of every engagement - not a bolt-on service.
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Media & Advertising OperationsSystematic trafficking and optimization of paid media with the accountability and transparency enterprise clients require.
"Focus on how providers govern and operationalize AI, not just on the tools."
- Forrester Research, Media Management Services Landscape, Q2 2026
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This complimentary copy is provided courtesy of Mediastruction. Use it to evaluate all 35 providers, understand core and extended business scenarios, and define your agency selection criteria for 2026.
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The Forrester Media Management Services Landscape, Q2 2026 is downloading now. Questions? Contact us at marilois.snowman@mediastruction.com
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester's objectivity here.
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