Advertising, Advertising ROI, Branding, Digital Media, KPI, Media Buying, Media Planning, MEDIABUYING THINGS TO KNOW IN MEDIA – Nov. 8, 2019 Nielsen Splits In Two This week the media ratings powerhouse Nielsen Media Company, a virtual monopoly, decided to split into… MediaStruction No Comments
Advertising, Advertising ROI, Artificial Intelligence, Data, Digital Media, Media, Media Agency, Media Buying, Media Planning, MEDIABUYING, Mobile devices, OTT, Streaming tv, Television, TV THINGS TO KNOW IN MEDIA – June 21, 2019 Adobe Building Program to Fight Fake Videos This week Adobe debuted its Artificial Intelligence tool to detect Photoshopped faces. Last… MediaStruction No Comments
ABM, Advertising, Advertising ROI, Attribution, B2B, Data, Digital Media, Media, Media Agency, Media Buying, OOH, Out of Home Media, Social Media, Television, TV 26 Oct 2018 THINGS TO KNOW IN MEDIA – October 26, 2018 The Big Screen is Millennials' "Good Screen" We've seen research that says advertising on the big screen in the living… MediaStruction No Comments
Advertising, Advertising ROI, Branding, Data, Digital Media, Media Agency, Media Buying, Media Mix Modeling, Media Planning, MEDIABUYING, Social Media 19 Oct 2018 THINGS TO KNOW IN MEDIA – Oct. 19, 2018 Facebook 3D Photos Facebook lauched a cool little 3D photo feature, and it looks terrific. Viewers can scroll, pan and… MediaStruction No Comments
