Advertising ROI

Posted in Advertising, Advertising ROI, Branding, Digital Media, KPI, Media Buying, Media Planning, MEDIABUYING

14 Nov 2019

THINGS TO KNOW IN MEDIA – Nov. 8, 2019

By MediaStruction On November 14, 2019 With No Comments

Nielsen Splits In Two This week the media ratings powerhouse Nielsen Media Company, a virtual monopoly, decided to split into…

Read more

Posted in Advertising, Advertising ROI, Artificial Intelligence, Data, Digital Media, Media, Media Agency, Media Buying, Media Planning, MEDIABUYING, Mobile devices, OTT, Streaming tv, Television, TV

21 Jun 2019

THINGS TO KNOW IN MEDIA – June 21, 2019

By MediaStruction On June 21, 2019 With No Comments

Adobe Building Program to Fight Fake Videos This week Adobe debuted its Artificial Intelligence tool to detect Photoshopped faces. Last…

Read more

Posted in ABM, Advertising, Advertising ROI, Attribution, B2B, Data, Digital Media, Media, Media Agency, Media Buying, OOH, Out of Home Media, Social Media, Television, TV

26 Oct 2018

THINGS TO KNOW IN MEDIA – October 26, 2018

By MediaStruction On October 26, 2018 With No Comments

The Big Screen is Millennials' "Good Screen" We've seen research that says advertising on the big screen in the living…

Read more

Posted in Advertising, Advertising ROI, Branding, Data, Digital Media, Media Agency, Media Buying, Media Mix Modeling, Media Planning, MEDIABUYING, Social Media

19 Oct 2018

THINGS TO KNOW IN MEDIA – Oct. 19, 2018

By MediaStruction On October 19, 2018 With No Comments

Facebook 3D Photos Facebook lauched a cool little 3D photo feature, and it looks terrific. Viewers can scroll, pan and…

Read more