May 16, 2014 MediaStruction

Media Trends To Watch This Week

Here are the items from the perpetually evolving advertising world that caught our eye this week….


We’ve talked about how “content” is the new “technology.” We push marketers to realize the value of good content, not only for SEO and SEM, but brand image and definition. Here’s a great example of execution by our local client, Prime Motor Group.
Television networks are resistant to evolving to any sales model that provides transparency. The inefficient upfront, the use of fax and phones for orders, the hundreds of keystrokes involved from order to air, it’s all designed to build value for inventory. Does this announcement by ABC to test programmatic for video mean there’s sufficient demand to force change? Or is this a “smoke and mirrors” solution designed to shut up those calling for efficiency?
If you’re a fan of the Simpsons and Family Guy, check it out – crossover show to air in September.


This may be one of the fastest-spreading viral videos I’ve ever seen. It’s pretty unbelievable.
In a deal worth $50 billion, AT&T is in talks to buy DirecTV. Will this create interesting competition for the Comcast/Time Warner merger?
This report shows that while most media buyers say they want to buy connected-TV ads, very few actually know how to accomplish that. Among reasons cited is that connected TV is “neither fish nor foul.” Its measurement falls squarely neither under TV ratings nor under digital impressions. Consider that 56% of broadband households now have at least one connected TV, and that, according to a recent Nielsen brand effect study from Hulu, 20% more online viewers recall ads than TV viewers do. With that said, we believe a simple random probability formula should help sell-through the powerful reach of a media plan with connected TV and over-the-air TV integrated.


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