Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

We may collect information you voluntarily provide when you:

• Fill out a contact, demo request, or lead-generation form
• Subscribe to our newsletter or marketing communications
• Register for or log into FutureSight
• Correspond with us via email, phone, or LinkedIn
• Participate in a survey (such as our paid media benchmarking survey)

This information may include your name, business email address, job title, company name, phone number, and any other details you choose to share.

1.2 Information Collected Automatically

When you visit our Site or use FutureSight, we and our service providers may automatically collect certain information, including:

• IP address and general geographic location
• Browser type, device type, and operating system
• Pages viewed, time spent, referring/exit pages, and click activity
• Cookies and similar tracking technologies (see Section 4)

1.3 Information from FutureSight Platform Use

FutureSight is a client-facing marketing mix modeling analytics platform. When a client organization uses FutureSight, we may process:

• Account and authentication data, such as login credentials, user roles,
  and session activity
• Business analytics data uploaded or connected by client organizations
  (e.g., media spend, campaign performance, and sales data used for
  marketing mix modeling)
• Usage data within the platform, including dashboards viewed and reports
  generated

FutureSight is designed to process aggregated business and marketing performance data. Client organizations are responsible for ensuring they have the right to share any data they upload or connect to the platform, and for complying with any privacy or data protection laws applicable to their own industry and customers.

1.4 Information from Third Parties

We may receive information about you from third-party sources, such as business contact databases, LinkedIn (e.g., through Lead Gen Forms), and event or conference partners.

2. How We Use Information

We use the information we collect to:

• Provide, operate, and maintain the Site and our Services, including FutureSight
• Respond to inquiries, demo requests, and support needs
• Deliver media strategy, analytics, and marketing mix modeling services to our clients
• Send marketing communications, newsletters, and updates (with an option to opt out at any time)
• Monitor and improve the performance, security, and usability of the Site and FutureSight
• Comply with legal obligations and enforce our agreements

3. How We Share Information

We do not sell personal information. We may share information as follows:

• Vendors: With third-party vendors and service providers that support our operations and the FutureSight platform (for example, hosting, data infrastructure, and authentication providers). FutureSight is designed to process aggregated business and marketing performance data rather than individual consumer personal information.
• Legal and Compliance: When required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Mediastruction, our clients, or others
• Business Transfers: In connection with a merger, acquisition, financing, or sale of assets, subject to standard confidentiality protections.

4. Cookies and Tracking Technologies

Our Site and FutureSight may use cookies, pixels, and similar technologies
to:

• Remember preferences and login sessions
• Analyze traffic and usage patterns
• Support marketing and advertising efforts (e.g., LinkedIn advertising
  campaigns)

You can control cookies through your browser settings. Disabling cookies may affect certain Site or platform functionality.

5. Your Privacy Choices and Rights

Depending on your location, you may have rights to:

• Access, correct, or delete personal information we hold about you
• Opt out of marketing communications by using the unsubscribe link in any email or contacting us directly
• Object to or restrict certain processing of your information

To exercise any of these rights, contact us using the information in Section 8. We will respond in accordance with applicable law.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements. Client analytics data within FutureSight is retained according to the terms of the applicable client agreement.

7. Children's Privacy

The Site and Services are intended for business audiences and are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

8. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Mediastruction Holdings
Email:
info@mediastruction.com

Website:
mediastruction.com

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Last Updated" date. Continued use of the Site or Services after changes become effective constitutes acceptance of the updated policy