Audience insights tips for brands looking forward to summer trends.
Tag: CTV
Things to Know In Media This Week – March 14, 2025
CTV advertising continues to grow, following consumers’ attention on streaming content. But which platforms are winning the CTV race?
Things to Know In Media This Week – March 7, 2025
AI does a lot of things well, including optimizing advertising on demand-side platforms. But, do AI’s goals and your business goals mirror one another?
Things to Know In Media This Week – February 28, 2025
The number of ad-viewing eyeballs on top streaming platforms may surprise you. Separate, but related surprising topic – library nerds are the latest thing in fashion.
Things to Know In Media This Week – January 31, 2025
The Super Bowl is coming up and Philadelphia versus Kansas City is not the only drama. Oh, and :30-second spots are at $8 million this year.
Things to Know In Media This Week – January 10, 2025
Meta ditches fact checkers, and we’ve been here before. It doesn’t make for a very pleasant walled garden, and will make balancing brand safety that much more challenging. Meanwhile you we’re imagining it – Siri was listening. And sharing with marketers.
Things to Know In Media This Week – November 22 2024
Several news items this week, including: The government wants Google Chrome sold; Improving MMM is marketers’ #1 priority in 2025; Jaguar rebrands.
Things to Know In Media This Week – November 15 2024
The TV Ratings System Has Changed Big[Time. It’s an open marketplace of options without the buy and sell side aligned on currency. What option will your brand select for valuing TV inventory?
Things to Know In Media This Week – October 25 2024
Billions of dollars are spent i advertising and just over 50% of marketing leaders can prove its value. Take CTV for instance, it’s most often measured as if it is clickable. Also. yhis week, the NBA is leaning into social media creators.