CTV advertising continues to grow, following consumers’ attention on streaming content. But which platforms are winning the CTV race?
Tag: CTV
Things to Know In Media This Week – March 7, 2025
AI does a lot of things well, including optimizing advertising on demand-side platforms. But, do AI’s goals and your business goals mirror one another?
Things to Know In Media This Week – February 28, 2025
The number of ad-viewing eyeballs on top streaming platforms may surprise you. Separate, but related surprising topic – library nerds are the latest thing in fashion.
Things to Know In Media This Week – January 31, 2025
The Super Bowl is coming up and Philadelphia versus Kansas City is not the only drama. Oh, and :30-second spots are at $8 million this year.
Things to Know In Media This Week – January 10, 2025
Meta ditches fact checkers, and we’ve been here before. It doesn’t make for a very pleasant walled garden, and will make balancing brand safety that much more challenging. Meanwhile you we’re imagining it – Siri was listening. And sharing with marketers.
Things to Know In Media This Week – November 22 2024
Several news items this week, including: The government wants Google Chrome sold; Improving MMM is marketers’ #1 priority in 2025; Jaguar rebrands.
Things to Know In Media This Week – November 15 2024
The TV Ratings System Has Changed Big[Time. It’s an open marketplace of options without the buy and sell side aligned on currency. What option will your brand select for valuing TV inventory?
Things to Know In Media This Week – October 25 2024
Billions of dollars are spent i advertising and just over 50% of marketing leaders can prove its value. Take CTV for instance, it’s most often measured as if it is clickable. Also. yhis week, the NBA is leaning into social media creators.
Things to Know In Media This Week – August 23, 2024
What’s In & Out: Gartner’s Hype Cycle Gartner reports that 75% of CMO’s face pressure to cut technology spending, even as marketing teams drown in […]