What’s In & Out: Gartner’s Hype Cycle Gartner reports that 75% of CMO’s face pressure to cut technology spending, even as marketing teams drown in […]
Tag: CTV
Things to Know In Media This Week – August 16, 2024
Streaming TV’s Best Kept Secret The streaming news has gotten a little better this week for some publishers. At long last, Disney’s streaming unit , […]
Things to Know In Media This Week – July 5, 2024
Roku Making Changes To Boost Engagement This week Roku announced that its inventory will be available on demand-side platforms for more programmatic purchasing. They’re calling […]