What’s In & Out: Gartner’s Hype Cycle Gartner reports that 75% of CMO’s face pressure to cut technology spending, even as marketing teams drown in […]
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Things to Know In Media This Week – August 16, 2024
Streaming TV’s Best Kept Secret The streaming news has gotten a little better this week for some publishers. At long last, Disney’s streaming unit , […]
Things to Know In Media This Week – August 9, 2024
Darndest New Biz Model As one of my colleagues quipped, “Looks like X has innovated a new business model. If your customers don’t want to […]
Things to Know In Media This Week – August 2, 2024
Advertising’s Code of Ethics The Association of National Advertisers has developed an ethics code of marketing best practices, which covers a variety of topics from […]
Things to Know In Media This Week – July 19, 2024
Supreme Court Rulings Have Big Effect on Marketing When the Supreme Court overturned the Chevron doctrine last month, the executive VP at the Interactive Advertising […]
Things to Know In Media This Week – July 12, 2024
Beta Users Not Loving Google’s Sandbox eMarketer reported this week that beta users of Google’s privacy sandbox – Google’s audience targeting solution post-cookies – is […]
Things to Know In Media This Week – July 5, 2024
Roku Making Changes To Boost Engagement This week Roku announced that its inventory will be available on demand-side platforms for more programmatic purchasing. They’re calling […]
Things to Know In Media This Week – June 28, 2024
Government Punishment for “Bad” Behavioral Media Sometimes writers use soft language to describe what might be tough topics. For example, one might say “alternate” instead […]
Things to Know In Media This Week – June 21, 2024
Social Media Under Fire Couple things you should know happening in social media. This week the Federal Trade Commission referred a complaint against TikTok to […]