AI does a lot of things well, including optimizing advertising on demand-side platforms. But, do AI’s goals and your business goals mirror one another?
Tag: mediaplanning
Things to Know In Media This Week – February 28, 2025
The number of ad-viewing eyeballs on top streaming platforms may surprise you. Separate, but related surprising topic – library nerds are the latest thing in fashion.
Things to Know In Media This Week – February 21, 2025
If digital media isn’t examined, curated, tested, vetted – it doesn’t actually drive performance. The digital ecosystem is rife with nefarious actors. Read here how Mediastruction works to mitigate the pirates.
Things to Know In Media This Week – January 31, 2025
The Super Bowl is coming up and Philadelphia versus Kansas City is not the only drama. Oh, and :30-second spots are at $8 million this year.
Things to Know In Media This Week – January 24, 2025
Google and Meta ditch more fact checkers. Netflix is on a serious roll with more blue sky opportunity for subscriber growth internationally. Consumers love to buy stuff on their mobile phones.
Things to Know In Media This Week – January 17, 2025
Time is running out for TikTok. Who will save it? And Google runs after ChatGPT for AI dominance.