If digital media isn’t examined, curated, tested, vetted – it doesn’t actually drive performance. The digital ecosystem is rife with nefarious actors. Read here how Mediastruction works to mitigate the pirates.
Tag: MMM
Things to Know In Media This Week – November 22 2024
Several news items this week, including: The government wants Google Chrome sold; Improving MMM is marketers’ #1 priority in 2025; Jaguar rebrands.
Things to Know In Media This Week – November 15 2024
The TV Ratings System Has Changed Big[Time. It’s an open marketplace of options without the buy and sell side aligned on currency. What option will your brand select for valuing TV inventory?