The Super Bowl is coming up and Philadelphia versus Kansas City is not the only drama. Oh, and :30-second spots are at $8 million this year.
Tag: traditional media buying
Things to Know In Media This Week – January 24, 2025
Google and Meta ditch more fact checkers. Netflix is on a serious roll with more blue sky opportunity for subscriber growth internationally. Consumers love to buy stuff on their mobile phones.
Things to Know In Media This Week – January 17, 2025
Time is running out for TikTok. Who will save it? And Google runs after ChatGPT for AI dominance.
Things to Know In Media This Week – January 10, 2025
Meta ditches fact checkers, and we’ve been here before. It doesn’t make for a very pleasant walled garden, and will make balancing brand safety that much more challenging. Meanwhile you we’re imagining it – Siri was listening. And sharing with marketers.
Things to Know In Media This Week – December 6 2024
Australia outlaw social media for users under the age of 16. Amazon makes several moves to dominate AI. Classic rock stations in Maine cease operations.
Things to Know In Media This Week – November 22 2024
Several news items this week, including: The government wants Google Chrome sold; Improving MMM is marketers’ #1 priority in 2025; Jaguar rebrands.
Things to Know In Media This Week – November 15 2024
The TV Ratings System Has Changed Big[Time. It’s an open marketplace of options without the buy and sell side aligned on currency. What option will your brand select for valuing TV inventory?
Things to Know In Media This Week – November 8 2024
For many years, Nielsen was the dominant and nearly exclusive TV ratings provider. Nielsen was the buy and sell side “currency.” Today there are multiple providers, with differing methodologies. How do brands and agencies know how to evaluate their TV ad buys?